Pacific NW
I’m Joe Eitzen, a founder and photographer. I build photo and video experiences at Snapbar, make analog film tools through Archive 135, and photograph places worth keeping.
Most of what I make begins with a photograph.
Snapbar began with my love of photography, grew into a photo booth company, and now builds AI photo and video software for brands including Disney, Nike, Google, Meta, and FIFA — and hundreds more. Archive 135 grew out of a love of film, physical tools, and the discipline of fewer frames. My photography comes from the same instinct: finding places that ask you to slow down, watching the light, and making images that preserve the feeling of being there.
I studied visual communication, and that still shapes how I think. Images aren't decoration — they're how people remember, share, understand, and keep what matters. I care about what they do after they're made: how they become objects, part of rituals, and how they carry memory over time.
Ventures & projects.
Four ongoing
studio practices
03 — Point of View
The tools change.The craft still matters.— J.E.
Ansel Adams was an early anchor — less a style to copy than a model for patience, exposure, tonal range, darkroom thinking, and the final print. His work set the course for how I first understood landscape photography.
Cameras. Leica Q2 · Canon R5 · Canon 5D Mark IV · Leica M3 · Hasselblad 500CM
Lenses. Canon 100mm Macro · Canon 24–70mm f/2.8L II · Canon 16–35mm f/2.8L II · Canon 85mm f/1.8 · Sigma 35mm f/1.4
In the press.
Selected mentions · ongoing
